days per year. There is no question that this ad will pay for itself. If you know how to qualify the leads generated and structure sound deals, your ad will pay for itself 100 times over! There are
some key things to observe when running ads to get better results.
- Ask your local newspaper/periodical about a yearly contract rate. You can get as much as 25% off by agreeing to run your ad for one full year.
- Run the ad under "Real Estate Wanted" or a similar column in your newspaper.
- Try using both a one step ad and a two step ad to test which is more effective in that particular periodical. A one step ad is where a prospect seller calls you directly. A two step ad is where your prospect sellers call into a toll-free number of sorts and receive a recorded message. The toll-free phone service then tracks that number and you are able to call them back and offer your assistance.
- If you're using a one step ad make sure a live voice answers the phone, not a recorder.
- As long as you are receiving at least 10 calls per week, your ad is working.
- You will not be successful running ads only in the Sunday paper in an attempt to save money. It will cost you 100 times what you save. You should run your ads daily.
- Find out what it takes to get your ad at the top of the column. It usually produces more calls. If all you need is to begin with "A", simply add "AA" in front of the ad adn leava space before the first word.
- Check your ad weekly for mistakes, omissions, and placement position.
- Contact other investors that are advertising in the same newspaper and network with them. Ask them if they are interested in buying houses wholesale from you or selling you their excess inventory.
Milton B. Yates
www.miltonyates.com